Why hire us to market and sell your home?
There are many specifics and you can read the detail below to see them, but they all lead to the fact that we will provide your home with more positive exposure to actual qualified buyers. We will get your home SOLD. Consumers have changed, they want all information quickly and anonymously. It used to be that agents gave out as little information as possible just to create interest and then expect a buyer to call in. That does not work anymore, but many agents have not changed their approach. The buyers move on to the next listing if the information they want is not quickly and anonymously available.
Besides putting a sign in the yard, print ads and putting your home in the MLS, we go beyond what most agents do and:
- Put you home on over 50 home specific web sites, all agent websites, all real estate company websites and over 800 TV station web sites
- Use the premium listings on the #1 home search website, realtor.com ( see the difference below).
- Use "Featured Home" on realtor.com so your home is shown first.
- Use Virtual Tours on your home on MLS and most websites
- Put your home on a relocation network.
- Electronic lockbox that opens with a code operated electronic key and records the time of entry and idenity of the agent. The lockbox will not open at all between 9:30 pm and 6:30 am.
- Light the sign during the late fall, winter and early spring when it gets dark earlier.
- Use area demographics to target market your home.
- Use direct mail in the area near your home.
- Put a brochure box on the sign with hi quality full color brochures.
-Put a toll free 24 hour info line and use it in ads and the sign.
- Contact sellers at least weekly to infom them about the progress on the marketing.
- Negotiate all offers using his experience negotiating with buyers, sellers, agents, presidents and vice presidents of major corporations and union/company.
The real estate market and buyer has changed dramatically the last few years. The Internet is being used more and more by buyers. We use the Internet extensively to compliment our traditional marketing.
Jim Basquette is an SRS (Sellers Representative Specialist). This means he understands and knows how to successfully deal with the specific concerns of sellers and specializes in the marketing and sale of homes.
Jim is a CNE (Certified Negotiation Expert), a real estate specific certification. This means you will have an expert negotiator on YOUR side. According to the National Assocation of Realtors 2008 Survey of Home Buyers and Sellers, 99% said negotiation skills are very important or somewhat important.
Jim is an e-Pro. This is the National Associations only certification of an Internet Market Professional who uses technology successfully to market real estate. (see article from Cincy Magazine here).
Jim is an ASP (Accredited Staging Professional). This means he has been trained in the psychology behind how a home can be prepared in a way that appeals to buyers and helps them feel as they would if it were their home. Staging is not decorating. Your home can show beautifully and still benefit from staging.
Staged homes sell faster and for more money.
Jim is a Member of the Institute for Luxury Home Marketing. There are only 2 members in the Cincinnati area.
Why work with a Member of The Institute
Not all agents understand or use the power of Internet marketing and rely on what worked years ago. We do!
Our Marketing Plan for Your home
MLS - Almost all Realtors use the Multiple Listing Service (MLS). About half of the professional fee that sellers pay to have their home marketed and sold is offered to the 6000+ other Realtors in the area as an incentive to sell your home. This is great for you because most Realtors specialize in working with buyers. The vast majority of homes are sold by a Realtor other than the listing Realtor. When you list your home, you want a Realtor who specializes in working with sellers and home marketing as we do. You also want a Realtor who is trained in marketing luxury homes.
I include additional photos and a Virtual Tour on your home on the MLS and several websites. Space is limited to 255 characters on the MLS in the marketing comments section. I use long descriptive captions on each photo, buyers love it. Look around at other agents listings, most Realtors do not take advantage of this valuable marketing space.
Internet Marketing - As home marketing specialists, we recognize the importance on the Internet in selling your home and we have become experts in it. It is the fastest growing medium for marketing to home buyers. The consumer has changed with the Internet and we have changed with them.
We found out where the buyers were looking...
Your listing would be on ALL these websites and more.
We found out who attracted the most buyers.... Realtor.com
We committed most of our Internet marketing budget to Realtor.com....
This is what it looks like. Go ahead and see it here Just type in a zip code
like 45233, 45248, 45247,45204, 45205, 45052 or 45002 and click "Search".
One of our listings always comes up, usually alone.
It could be your home.
Go ahead and close that window.
We upgraded our listings to Showcase Listings and added more photos....
Because this is what todays buyer wants to see.
Compare the Showcase listing to the standard listing....
Go ahead and try it again here Type in 45233 and click "Search". Then click "View As List".
They are arranged by price. Click "Sort Results By Number of Photos"
This is what Buyers usually do. One of our listings shows up first again.
Click here for a list of all the websites where I will list your home.
Sign - The sign may seem like a small part of marketing, but % of buyers found a home by the yard sign. We capitalize on that and have added to improvements.
We added a 24 Hour Recorded Information Line. Today's consumers prefer immediate information and to remain anonymous during the information gathering stage. Buyers are more likely to call a 24 hour recorded information that to call the office or agent phone number on the sign. When they call, they are asked for the address number. after keying that in on the phone, they will hear all the important information about your home. They will also be asked if they would like to connect to the listing agent right now and if they would like the information sent by text to their cell phone.
Go ahead, call now and use address 1207
I also use color flyers in a box on the sign so drive by buyers can see the inside photos of your home.
Other than summer months, when it is light so late, we light our signs, so your sign is working for you longer.
Lit or not, which would you rather have in front of your home?
Target Marketing - I send mailings and email to likely buyers for your home or people likely to know of buyers for your home.
Relocation Network - You home will be listed on several referral and relocation networks locally, nationally and internationally.
Communication - One of the complaints I hear about Realtors is that you never hear from them after they get the listing. I call or email (client preference) all my sellers at least once a week to let them know what is happening with the marketing of their home, even of there are no good results to report. I let them know how many Internet hits there were on their home on the websites that provide it, like MLS, Realtor.com, Point2Homes and Huff.com.
We also follow up on every showing with the showing agent and report back to the you, the seller.